Nothing says pop culture quite like pop art.

 

In an effort to visually differentiate FYE from its competitors (think: dark, grungy Hot Topic & Spencer's), I was directed to develop the initial designs for a visual campaign that was rooted in the pop art style, as well as fresh, fun and friendly to all demographics.

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The asset you see here is an original illustration, which served as ground zero for the campaign. I then led a team of designers in carrying this concept through to all areas of design for marketing, including email blasts, web banners and in-store signage.

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See also: FYE Pop Shops.